From the fashion weeks in Milan and the Dior Walk at the Gateway of India to the vibrant office looks and cozy lunch dates, fashion has been a part of personalities, communication, and culture for ages. While high fashion is an expensive market, the most expansive one would be everyday fashion. A great outfit became a benchmark for one’s stature, and feeling great became synonymous with looking great. Brands need to step up their game and solve for one of the biggest fashion markets – everyday fashion.
While everyday styling has become a necessity, it’s also a time-consuming, often overwhelming task for most consumers. How can brands solve this challenge and help meet their consumer needs better?
Let’s see!
Is Everyday Fashion a Thing?
We’re living in the times of OOTDs, theme-based outfits, character-styling, and personal aesthetics. 41% of consumers love to see personalized everyday clothing on their recommendations. Clothes speak a special language, and here’s what we have decoded:
Fashion is Emotive
Fashion is a powerful form of self-expression. What we wear often reflects our mood, personality, values, culture, preferences, passion, and even our religious affiliations. There are selective fandom shirts, bold boho jewelry, traditional looks, and more that tell each individual’s unique story.
It Boosts Confidence
My boss feels exceptionally great when she wears her red scarf. Wearing a loved outfit can significantly boost confidence. It’s about feeling good in the clothes one buys, and the positive impact it has on various aspects of your life, in personal to professional settings. Brands need to tap into this feel-good vibe.
Adaptability
On average, a person’s wardrobe would have 148 individual items. What most people find hard is to make these items work together. Daily routines are full of varied situations. From work meetings to social gatherings, life hardly moves in a single line. Everyday fashion allows style adaptation according to the context while keeping the wardrobe essential and handy. Having a versatile wardrobe that seamlessly transitions from day to night or casual to formal is invaluable.
Trends in Fashion
Everyday styling changes according to fashion trends. Right now, it’s the bowgate or the crop tops. There was a time when people loved bell bottoms and balloon sleeves. Staying updated with fashion trends creates a sense of belonging to a larger world fashion culture. It’s a way of expression, participating in a collective movement, and staying relevant with changing times.
The Everyday Fashion Woes
Humans are advanced creatures, but we aren’t perfect. Not everyone has the knack, time, or energy, to style themselves perfectly every day. Here’s what makes everyday fashion difficult for your consumers:
Time Constraint
Customers find it easier to buy occasion-wear than daily office wear, because of the amount of variety and time constraints attached to the latter. Mixing and matching outfits on busy mornings and dressing well every day is a task not everyone wants to take. Brands can make it easy by helping them with curated choices that give personalized recommendations at the click of a button. We all wish we could have an assistant to curate our daily outfits for us, we all deserve to have a companion like Richie Rich’s Butler.
Lack of Inspiration
This is what most wardrobes hear in the morning from confused office-goers, moms, teenagers, and more. Having a closet full of clothes doesn’t mean that customers have the creative inspiration to pair the clothes in new ways every day. Styling is a repetitive task, and it often generates uninspired outfits. Brands can build customer engagement by solving this huge gap in the styling industry.
Inconsistent Styling
Most humans change their outfits based on mood, trends, or seasons. Keeping up with the changes and consistently updating your wardrobe manually can be a daunting task.
Comfort and Practicality
Everyday fashion needs to be curated keeping comfort and practicality in mind. Unlike high fashion on runways, functionality reigns supreme in everyday fashion. Looking good needs to be balanced with feeling comfortable.
Flyfish’s AI Fashion Stylist: The New-age Solution
Understanding consumer needs to meet your brand goals is crucial for any E-commerce business. According to studies, the global AI in fashion market is expected to reach around USD 49.07 billion by 2033. Flyfish’s AI fashion styling tool shows how you can simplify everyday fashion for people and convert them into loyal customers:
1. Personalized Search
The tool utilizes the power of AI to understand user intent and help them get relevant answers to their searches. Whether they’re looking for that perfect black dress for an office party or a comfortable pair of pants and shirts for a meeting, the AI search engine analyzes intent-based queries, personal preferences, and fashion trends to offer personalized outfit suggestions from your brand’s portfolio of products. You can also put a reference from social media and get similar look recommendations!
2. Trained on Trends
Staying updated with fashion trends can be exhausting. AI Fashion stylist continuously analyzes fashion trends and adds them to the style recommendations and suggested answers on the search engine. This means you don’t need to stay updated with trends and you still end up looking great, with the help of AI!
3. Style Advisor
In addition to helping your customers identify top picks, Flyfish also helps suggest products that would go along with their current choices, encouraging them to make bundled purchases or buy complete outfits with accessories in one go!
4. Customer Reach
Flyfish AI Fashion Stylist helps you reach customers where they are and deploy the AI across channels, from WhatsApp to your website, allowing customers to stay engaged, consume relevant content, and get styling options as fast as reading this!
5. Stylist That Keeps Learning
Our AI Fashion Stylist evolves with the brand and the consumer. It learns on user experiences, brand’s purchase data, preferences, likes, and dislikes to keep recommending great styles that align with consumer needs and help your brand achieve key business goals.
AI is The Future of Fashion
AI fashion styling solutions like Flyfish are transforming the way we approach everyday fashion, taking it a notch above OOTDs to professional style recommendations for everyday concerns. By providing personalized, smart, and scalable solutions, Flyfish’s AI Fashion Styling tool is helping brands stay relevant and meet consumer needs in an efficient and meaningful way. As technology continues to evolve, the future of fashion looks bright and innovative. The next time you’re thinking of making consumers happy and scaling your brand’s growth, think about their everyday fashion needs and how you can meet them with Flyfish.
